Jewellers' Network

B.Y.L Diamonds adds sparkle with eye-catching Platinum Collection and B.Y.L Collection

Since opening its doors in B.Y.L Diamonds has cemented its reputation as one of South Africa’s leading diamond and jewellery wholesalers.

As a respected diamond merchant and jewellery manufacturer, B.Y.L Diamonds has access to some of the world’s most impressive loose cut diamonds, in a dazzling array of shapes, sizes, colours and clarities.

This has allowed the talented team of designers and jewellery craftsmen in their Cape Town studio to create unique jewellery collections, ensuring bespoke handcrafted jewellery becomes an affordable luxury with something to suit the needs of each and every client’s clientele.

And the response from the market has been nothing short of overwhelming, with both the B.Y.L Collection and Platinum Collection creating huge excitement amongst local retailers.

The Platinum Collection is the flagship, designed with unabashed luxury and sophistication in mind. Across the range – which includes rings and elegant drop earrings – only the finest fancy shape diamonds have been used. This includes the remarkable 85-facet Crisscut® and Crisscut® Cushion.

The range is certainly eye-catching, and includes an unusual two-stone ring set with a pair of Crisscut® stones, while the Crisscut® Cushion is used to remarkable effect in a five-stone eternity band.

Across the range, the Platinum Collection offers unrivalled quality and is firmly aimed at clients who appreciate the true value of investing in high quality jewellery.

Each stone is meticulously calibrated and set in unique platinum settings, specifically designed to enhance the brilliance and sparkle of the diamonds. 

While the Platinum Collection is unashamedly focused on luxury, the B.Y.L Collection has been designed with the aim of making diamond jewellery an affordable indulgence, and each piece in this enormously popular range has been carefully created to over-deliver on value.

Every piece in the B.Y.L Collection is centred on a single striking fancy shape diamond, surrounded by a halo of smaller diamonds. To add complexity – and the sense that the whole is greater than the sum of the parts – every piece has an enormous amount of detail worked into it, with settings in yellow, white and rose gold. This Collection also comes with an eye-catching velvet-topped jewellery stand (40cm x 40cm), its shape mirroring the striking clover-leaf motif that runs through the Collection.

“Our main goal is to provide our clients with the best quality products at the most competitive prices, and that is why the manufacturing of these two exclusive Collections were of utmost importance to us,” says Omri Yedid Levi, Chief Executive Officer of B.Y.L Diamonds. “We view our clients as long-term partners and consider their success ours.”

Each piece in both the Platinum Collection and B.Y.L Collection has been designed and produced locally, and are packaged with formal certification from leading gemmological institutes.  

To become a stockist, or to find out more about the Platinum and B.Y.L collection, contact B.Y.L Diamonds on 021 419 2000/060 801 4954, or email