PlatAfrica 2017 – Jewellery Design Awards – Developing local talent for the global market
Ulandie Jonas from Uwe Koetter Jewellers won the professional category with her piece themed “The Family Bond”.
Nihal Shah from Vijay Shah Jewellery (2nd), Magda Nieman & Abram Mathabatha of Nieman Jewellers (3rd) and Brandon Cloete from BMC Fine Jewellery (4th) were the runners up.
Anke van der Linden from the Durban University of Technology won first place in the student and apprentice category for her piece “Undulation”. The runners up were Fraser Schenck from Tshwane University of Technology (2nd), Joanne van den Berg from Cape Peninsula University of Technology (3rd) and Craig Welgemoed from Cape Peninsula University of Technology (4th).
Anglo American Platinum CEO, Chris Griffith said: “We are proud to be able to showcase the top design talent in South Africa. PlatAfrica forms an integral part of our vision of developing and building the platinum jewellery industry, and driving platinum as the jewellery metal of choice. The competition has over the past 18 years enabled hundreds of local jewellery designers to work in platinum and develop skills and expertise for the global market.”
“Bold Minimalism” was the overarching theme of the competition and aimed to pair timeless platinum with on-trend design – curated elements, pared down, simplified; each one considered, courageous and meaningful, a simple expression of love. The theme looked to minimalism as a stance against excess, it dared to be bold with designs that stand out from a sea of clutter.
The target market for the 2017 competition was Indian millennials, and this year’s winners will again be invited to India as part of Anglo American Platinum and PGI India’s collaboration to participate in PGI India’s design sourcing process for pieces for the growing Indian jewellery market.
The judging panel was composed of Kirtikumar Devjee: Kirti Jewellers; Pallavi Sharma: Platinum Guild International, India; Charlotte Crosse: Metal Concentrators; and Thomas Kapo: Akapo Jewels. The panel was drawn from the jewellery trade, academia and design industry who brought their extensive knowledge, enthusiasm and expertise to the process. The jewellery pieces were scored on five criteria: theme, design, originality, wearability and workmanship.
The judging process was managed independently of the management of the awards to ensure a balanced, fair and objective judging assessment, and the judging process was structured to achieve these aims. An internal auditor oversaw the adjudication process to ensure transparency.