Jewellers' Network


185th Anniversary

Longines launches new Record collection and celebrates its 185th Anniversary in Beijing

Beijing (China) / Saint-Imier (Switzerland), 16 November 2017 – Swiss watch brand Longines celebrated its 185th Anniversary in Beijing, commemorating a legacy of tradition, elegance and performance at a grand gala evening in the capital’s historic Imperial Ancestral Temple (Taimiao). Headlining the event was the official launch of the Record collection, the latest emblem of the brand’s watchmaking expertise, as well as the announcement of the new Chinese Brand Ambassador for Longines, Zhao Liying – a leading star in the Chinese cinematic universe.

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This year, Longines is celebrating its 185th anniversary, and is taking the opportunity to present its new Record collection. In the Saint-Imier company’s purest watchmaking tradition, these automatic models combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. A first for Longines, it is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.

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Longines Avigation BigEye

The Longines Avigation BigEye: Grand Winner of the Prize “Revival” of the 2017 Grand Prix de l’Horlogerie de Genève

Geneva (Switzerland) / Saint-Imier (Switzerland), November 8, 2017 – The Swiss watch brand Longines is awarded the Prize “Revival” at the 2017 ceremony of the Grand Prix de l’Horlogerie de Genève. Its model The Longines Avigation BigEye succeed in convincing the higly specialized Jury. This model of the Heritage line is a reinterpretation of a chronograph with a design from the 1930es, in keeping with the great tradition of pilot watches. The brand has a long-standing relationship with the field of aviation.

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For more information, please contact

Longines International Public Relations
2610 Saint-Imier, Switzerland