De Beers Enterprise Development Project for Diamond Beneficiators
The five members of the De Beers Enterprise Development Project for Diamond Beneficiators participated at the Hong Kong Jewellery and Gem Fair 2016, held from the 13th to 17th September.
They were situated within the South African Pavilion, an initiative supported by the Department of Trade and Industry and the State Diamond Trader.
Although the five companies had participated at previous shows in Hong Kong, this was the first time they had done so as members of the De Beers Beneficiation project.
Speaking on behalf of the project members, Molefi Letsiki said that;
“Participation at such events is a key part of our development as it gives us an understanding of international diamond markets.
By trading our polished at the show we can access information on current market conditions in terms of demand and pricing that is not always possible at home.
It also gives our companies exposure at a global level, enabling us to develop marketing and distribution strategies for our polished diamonds”
Many visitors to the South African Pavilion showed an interest in the project and its overall aims, whilst the Project Members themselves were confident in explaining what they could offer prospective buyers.
In general, it was agreed that market sentiment during the show was more positive than it had been for some time, with good foot traffic and on-going trading.
About the Project
In order to facilitate the growth and transformation of the South African diamond industry, De Beers has embarked on the Enterprise Development Project for Diamond Beneficiators.
The holistic development approach of the project seeks to optimise interventions in all aspects of the diamond pipeline from rough diamond purchasing, state of the art manufacturing to marketing and distribution.