- INHORGENTA and Deloitte: survey among 500 German consumers
- Desire for new technologies and sustainability
- Marketing channels undergo fundamental change
Particularly among younger consumers, there is a growing desire for products that are as sustainable as they are state of the art. The first “German Watch Study 2021: Measuring the pulse of consumers”—jointly conducted by the auditing and consulting company Deloitte and INHORGENTA MUNICH, Europe’s leading platform for jewelry, watches and gemstones—shows that smartwatches in particular are far more popular than last year: 24 percent of respondents wear a smartwatch; last year, this figure was at 15 percent.
In contrast, the use of watches with mechanical or quartz movements has dropped from 46 percent of respondents (2020) to 39 percent this year.
READ THE COMPLETE PRESS RELEASE
VIEW THE COMPLETE CUSTOMER SURVEY
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Press Contact INHORGENTA MUNICH
Silvia Hendricks
Phone: +49 949 21483
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